Kayleigh Shackford | Marketing, Fan Engagement, & Storytelling

As a former Division I and professional soccer player, I’ve seen firsthand how powerful sports can be in bringing people together and creating real connections. Now, as a Graduate Assistant Coach for the University of Arizona Women’s Soccer team and an M.S. Marketing student at Eller, I’m channeling that experience into a career in sports marketing and brand storytelling.

I’m especially interested in fan engagement, social media, and digital strategy—finding creative ways to connect with audiences and build meaningful communities. While my background is rooted in sports, I’m excited by opportunities across sports, lifestyle brands, media, and agencies where I can help create engaging content and impactful brand experiences.