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Kayleigh Shackford | Sports Marketing & Athlete Development
Projects & Campaigns
A curated selection of work in marketing, stategy, and communications- from sports to health and wellness. Explore how I create campaigns, build engagement, and bring ideas to life
Behind the Athlete Campaign (In Progress)
Currently developing a campaign for Arizona Women’s Soccer to boost fan engagement. Includes designing promotional strategies and running an in-game fan table.
GHBCI Social Media Strategy (In Progress)
Building a content strategy for Global Health & Body Composition focused on increasing brand awareness, newsletter sign-ups, and consultations
Mental Health Awareness Week
Promoted Mental Health Awareness Week through Ellie Mental Health’s social media channels, increasing engagement and sparking community conversations
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